NEW YORK, NY – March 10, 2020 – Innovating climate crisis and wealth inequality solutions, Ejido Verde is a sustainable pine-resin company positioned to become a lead supplier in the $10-billion global pine chemicals industry in partnership with rural and indigenous Mexican communities. The company is on track to produce $1 billion in transformative wealth for the rural and Indigenous People of Michoacán, Mexico, over the next 20 years. Ejido Verde is a leading “regenerative” business, which is not only sustainable but also regenerates our planet’s resources. Last year alone, on average, every day, Ejido Verde planted 6,000 native trees that restored degraded lands, removed 100 tons of carbon from the atmosphere, and created one new living wage job for people to steward new forests in their community.

Ejido Verde is a partner of the United Nations Development Programme’s Biodiversity Finance Initiative (BIOFIN), and the Latin American Initiative 20×20, seeking to restore 20 million hectares of land. Ejido Verde is a winner of the UN-affiliated Energy Globe Award, the “World Award for Sustainability,” and has now been named to Fast Company’s annual list of the World’s Most Innovative Companies for 2020 as #2 in Latin America.

Impact Numbers as of January 2020

• 4,285 hectares of plantations under management
• 72,015 tons of sequestered carbon
• 650 family farms adopting climate-smart farming practices, introducing new trees and forests on degraded lands
• 240 full-time jobs, earning 3.5 times more than the minimum, livable wage
• 1,800 rural and indigenous people earning income planting new forests
• 999 commercial agroforestry plantations

Impact Plan

• 12,000 hectares of plantations reforested under management
• 6 million tons of sequestered CO2
• Over 3,000 family farms adopting climate-smart farming practices, introducing new trees and forests on degraded lands
• 3,000 individual commercial agroforestry plantations
• 10,000 full-time jobs as independent resin tappers, earning 3-5x minimum livable wages
• $1 billion in transformative wealth for Mexico’s rural and Indigenous People in 20 years by realizing its goal to establish and maintain 9.6 million trees on 12,000 hectares. Each tree yields 4-6 kg of resin annually without harming the tree. Today, 1 kg of resin sells for $1 — tappers are expected to sell 1 billion kg to industry for $1 billion.

International Day of Forests takes place on March 21, 2020. According to the UN, “Forests will be more important than ever as the world population climbs to 8.5 billion by 2030. Around 1.6 billion people—including more than 2,000 Indigenous cultures—depend on forests for their livelihoods, medicines, fuel, food, and shelter.”

“With rising global volatility, I urge anyone who wants to learn how to run a business with strategies that mitigate volatility and risk with positive impact, regenerating life, to please contact me,” said Shaun Paul, CEO, Ejido Verde. “We are proud to share our experience growing a new model for regenerative business and hope to inspire others to adopt regenerative principles.”

ABOUT

Ejido Verde is a Mexican, regenerative pine resin supply company forged through a partnership between the pine resin industry and rural communities. Our team of 35 professionals, led by industry leaders, is complemented by a growing 1000+ person workforce. We are leaders in the Mexican pine resin industry and emerging leaders in Mexican forestry. We are seasoned professionals that have built successful purpose-driven companies; we know how to manage risk and uncertainty when forging innovation. We are investors, entrepreneurs, farmers, foresters, biologists, chemists, and activists fearless in speaking truth to power. We are rural and Purépecha communities in Michoacán, with a millennial tradition of sustainably tapping our native pine trees for resin. We are a growing network of collaborators co-creating the future. Learn more at EjidoVerde.com and join the conversation on Facebook and LinkedIn.

MEDIA CONTACT
Marissa Feinberg
marissa@triplebottomwhy.com
+1-917-494-5041

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