WHO WE ARE
Reforestation + Community Wealth + Return on Investment = Ejido Verde
Ejido Verde is a Mexican sustainable pine resin supply company forged through a partnership between the pine resin industry and rural communities. Our team of 35 professionals, led by industry leaders, is complemented by a growing 1000+ person workforce. We are leaders in the Mexican pine resin industry and emerging leaders in Mexican forestry. We are seasoned professionals that have built successful purpose-driven companies; we know how to manage risk and uncertainty when forging innovation.
We are investors, entrepreneurs, farmers, foresters, biologists, chemists, and activists fearless in speaking truth to power. We are rural and Puru00e9pecha communities in Michoacu00e1n, with a millennial tradition of sustainably tapping our native pine trees for resin. We are a growing network of collaborators co-creating the future.
WHAT MOTIVATES US
We love planting trees that create opportunities in collaboration with Indigenous People. We thrive in relationships that empower rural and indigenous communities to innovate and co-create environmental stewardship and well-being. We wake up early inspired, knowing we are building a new kind of company creating holistic and transformative wealth. We sleep well at night, knowing our company is u201ccarbon negative,u201d forging climate-smart solutions for the planet.
We are unapologetic about creating an attractive return on investment for investors by advancing economic, environmental, social, and cultural sustainability. We are proud to propel Mexico to become a leader in the 10 billion USD global pine resin market. We aspire to inspire the world to join us in adopting regenerative practices in business and finance in service to life.
Meet our leadership team
WE EXPAND COMMUNITY PROSPERITY WHILE PLANTING TREES
Together we can demonstrate that undervalued and overlooked investment opportunities can lead to a sustainable just world that includes Indigenous People.
Fredo Arias-King
Executive Board Chair
nand Foundern
Shaun Paul
Chief Executive Officer
Raúl Rodríguez
Forestry Director
Osvaldo Farías
Manager of Finance and Administration
Antoine Cocle
CFO
Our Team
Our Story
In 2009, The Pinosa Group launched Ejido Verde as a philanthropic tree-planting project in response to a diminishing supply of raw pine resin. The goal was to scale the quantity of pine resin to increase production capacity at Pinosa and Resinas Sintu00e9ticas. Until 2015, Ejido Verde experimented with a range of approaches to reforestation, from giving seedlings to farmers, enriching degraded natural forests, and restoring degraded lands to establishing commercial agroforestry plantations. However, a lack of strategy, forestry expertise, and community buy-in led to a low 65% survival rate of the trees.
The transition to formalize Ejido Verde into an independent for-profit business with a long-term strategy to advance economic, social, and environmental prosperity for rural and indigenous communities was progressive. This transition began in 2014, coming to fruition in 2016 when Shaun Paul joined the team and built the infrastructure to refine the business model further and establish Ejido Verde as an independent for-profit company. The investment between 2009 and 2015 is viewed as an essential period for research and development, proof of concept, and successful pilot project for Ejido Verde. With the community building approach, lending zero-interest loans with pine resin as repayment, Ejido Verde offers a financing solution suitable to the land tenure and culture of Michoacu00e1n. Today, the foundation is set for a model that delivers environmental sustainability and transformative wealth opportunity with market-rate returns for investors.