TRANSFORMATIVE WEALTH BUILDING

Ejido Verde achieves B Certification

A Rising Trend in Mexico, the First B Corporation in Michoacán

MICHOACÁN, MEXICO – March 26, 2021 – Innovating climate crisis and wealth inequality solutions, Ejido Verde is a regenerative pine-resin company positioned to become a lead supplier in the $10-billion USD global pine chemicals industry in partnership with rural and Indigenous Mexican communities. Ejido Verde is now the first company in Michoacán to be recognized as a certified B Corporation, joining an international ecosystem of more than 3,500 companies that meet the highest standards of verified social and environmental performance, aligning with ESG best practices, to balance profit and purpose.

“We are proud to become the first B Corp in Michoacán, contributing to a community of business leaders leading the way to update how we define business success for the 21st century where profit remains essential but insufficient to define success that must include how business contributes to the common good,” said Shaun Paul, CEO, Ejido Verde.

To receive this certification, Ejido Verde participated in a detailed review of practices affecting workers, customers, investors, community stakeholders, and the environment. Measuring impact in its 13 communities demonstrates and tracks Ejido Verde’s goal to plant 12,000 hectares by restoring degraded lands planting 800 native pines per hectare.

Ejido Verde Facts (December 2020)
● 4,280 hectares of pine plantations under management (sustainable and regenerative)
● 86,892 tons of carbon captured in 2020 (carbon credits)
● 625 family farms adopted climate-smart agricultural practices, introducing new forestry on degraded lands
● 1,119 rural and Indigenous People earning agroforestry income in 2020 earning 1.8x more than the minimum liveable wage
● 999 commercial agroforestry plantations

20-Year Impact Plan
● 12,000 hectares of reforested lands under management
● 6 million tons of CO2 eliminated
● More than 3,000 family farms adopting climate-smart agricultural practices and introducing new forestry on degraded lands.
● 10,000 full-time jobs as independent resin tappers, earning 3-5 times the minimum wage locally
● $1 billion in transformative wealth for the rural and Indigenous population of Mexico in 20 years by achieving its goal of establishing and maintaining 9.6 million trees on 12,000 hectares, producing profit-earning pine resin (inquire for details)

“Becoming a B Corp allows increased visibility for Ejido Verde’s unique, regenerative business model, strengthening the social and economic structure of communities and allies of Michoacán while positively impacting the planet,” said Javier Herrero, Executive Director, B Corp Mexico.

“By joining B Corp, we expect to improve our commitment to continual improvement in our operations, improve cost savings, strengthen the loyalty of customers and staff, reduce risks and just maybe help attract additional investors that share our values,” said Paul. “This milestone is part of our progress, building transformative wealth for the Indigenous People of Michoacán through regenerative forestry and agriculture.”

ABOUT

Ejido Verde is a regenerative pine-resin company positioned to become a lead supplier in the $10-billion global pine chemicals industry in partnership with rural and indigenous Mexican communities, as well an array of Mexican and international organizations including United Nations Development Programme’s Biodiversity Finance Initiative (BIOFIN). On an average day, Ejido Verde plants 3,000 native trees that restore degraded Indigenous lands, creates a new living wage job for people to steward new forests in their community, and removes 100 tons of carbon from the atmosphere. In 2020, Ejido Verde was named one of the “Most Innovative Companies” in Latin America according to Fast Company. Learn more and the conversation on Facebook and LinkedIn.

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.

MEDIA CONTACT
Marissa Feinberg
marissa@triplebottomwhy.com
+1-917-494-5041

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