Our goal is to establish 12,000 hectares (an area twice the size of Manhattan) of commercial agroforestry plantations by 2025, mainly in Michoacán. We also expect to increase our sourcing and purchasing of crude pine resin from natural forests.
This goal can propel 12,000 rural and indigenous families into the middle class and elevate the Mexican pine resin industry as a leader in the global market.
Our model can be replicated anywhere there is degraded land, in places where people earn their living from subsistence farming, and where there is strong local community governance.
Impact plan by 2030:
Our Impact (as of October 2019):
We are working hard to reach our goal. Our plan spurs regenerative innovations across other commodity supply chains, creating new methods to ensure more reliable supplies, better economic opportunities for rural communities, and meaningful environmental benefits:
We measure and manage performance differently with the Regenerative Dashboard (™), a methodology to boost performance of business and investments using indicators to engage stakeholders in learning and adapting guided by regenerative principles and living systems thinking.
We define measures that matter (1) through consultation and co-creation with our stakeholders, (2) using regenerative principles to value living systems thinking, (3) Defining KPIs with B Corps and IRIS indicators that are practical and useful, (4) Questioning how quantitative and qualitative data analysis can reduce risks, and costs, while accelerating innovation.
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